Apple TV - Revisited

Earlier this semester, I wrote about the advent of Apple's new and improved Apple TV.  Apple was trying to get contracts with the powerful networks so consumers could watch shows a la carte on their Apple TV.  However, these networks are not cooperating.  The title of the article I read, ABC, NBC, CBS Block Google TV, Declare War, is pretty self explanatory.  These networks are resisting the change because they fear the loss of their competitive advantage.  Sooner or later these network giants will need to jump on the Apple bandwagon.  As technology improves, consumers will have even more at their fingertips.